How To Choose Quality Keywords For PPC Accounts

Keyword generation is one of the most important aspects for the PPC accounts to generate traffic to the desired website/landing page. Normally, people would generate keywords in many ways that they are familiar with. Now, I would like to share few ways in which high traffic plus low CPC keywords can be generated.

Plural Keywords

Plural forms of keywords normally have medium traffic with low cost. These types of keywords generally work with Google AdWords.

Synonym Keywords

You can just use Dictionary.com website to get few synonyms of your keywords and try to find if there is any keyword count for your generated synonym keywords.

Off Season Keywords

You can use few off-season keywords, which will have some potential traffic though not major traffic due to off-season.

Competitor Keywords

Try to find out your competitor’s product and generate keywords with those and try to generate traffic out of it.

Dot Com Keywords/ Branded Keywords

As the name suggests, try to get Dot Com keywords, which is also called branded keywords for generating quality traffic to your website.

Long Tail Keywords

Long tail keywords are three to four word keywords. These keywords definitely have quality traffic with a lower cost. Try to find those types of keywords.

Misspelled Keywords

Misspelled keywords are really cool way to get traffic. These types of keywords arise due to typo errors. Though keyword tools do not show much traffic, they really be useful for generating quality traffic.